Jay-z's new "tidal" app takes a dive

Unfortunately, it looks like everything that Jay-Z touches doesn’t turn to gold as one would expect. The analytical results are in on the rapper’s new music venture, and they aren’t looking too promising monetarily. Tidal, often correlatively compared to Spotify, did not top the charts in the iPhone App category. According to newser.com, the music service is no longer in the top 700 apps downloaded within the iTunes store. Pandora and Spotify are still on top of their musical game, holding their spots comfortably.

What could this customer distaste be blamed upon? Some media professionals are placing the depreciation on bad personification. The marketing efforts seemed to target the stars and not the consumers who they expected to buy into the product. The ads seemed to boost the idea that Tidal would put even more money into the pockets of music artists. The advertising dollars seemed to miss the key ingredient of profit – clients/customers.

What did we learn from all this? Let’s just say marketing is invaluable to a product’s success or downfall. Jay-Z once stated, “I’m not a businessman. I’m a business man! Let me handle my business.” We think this business may need a new man in the marketing arena.

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