Album leaks are becoming extremely prevalent in today’s musical arena. Due to this, artists are beginning to question whether the work they do is simply being misused without a true payoff. New and innovative apps like Spotify have set a precedent for free musical streaming in recent years. There have also been other music download apps that seemed to pull new music out of thin air long before it can hit the shelves. Oftentimes, these apps are edited or deleted so that certain factions cannot be utilized to download new music to your phone or device before its offical release date. Nevertheless, what happens when streaming is legal?
This consumer idealistic dream has become a reality. Apps such as Spotify are free and readily accessible to musical consumers. While a portion of the streaming proceeds go to the artist, it all seems so simplistic in the end.
Music aficionado, Beck stated, “Streaming is inevitable, it’s something that is coming, like it or no. But the current way isn’t working.” Perhaps, he means the real-time vibe of it all is not jiving with artists. Before an artist’s album can be released, it is already streaming or about to go live on Spotify. The artist has put in months of work and in a flash, it’s consumed by the Internet and new technologies.
On the other side of this debate, what great aspects can Spotify and other music apps offer? We say they offer more ascendance to the consumer. How many times have you purchased a CD from a local store or even iTunes and absolutely despised the content? The chances are you’ll never listen to the entire disc or track list again, so your money was simply wasted. With these apps, you can listen to music before making that leap. If you want to support the artists from there, you can purchase the song or collection of songs. In previous years, consumers were not presented with this authority.
To completely dissect what Beck stated above is a vital and all-inclusive issue. How do you stop the ineluctable? In the job field of Public Relations, you can either take a proactive approach to an issue or a reactive approach. Depending on the dire circumstances surrounding a campaign, you may be forced to expand on a little bit of both. Since you don’t wish to be forced to take a reactive approach to album leaks ahead of their scheduled release dates, you must take some type of proactive approach to the issue.
Spotify and apps similar seem to be the musical world’s proactive approach. Wouldn’t artist rather have a channel where consumers can stream their artistry and they still receive a profit rather than obtain nothing in return for their streaming?
What side of the argumentation are you on? Are you somewhere in the middle? Have you streamed music previously? Your thoughts and opinions are always welcomed.