Southern Company Marketing Strategist Position in Atlanta, Georgia

Responsibilities:

The Marketing Strategist position is responsible for providing strategic marketing direction and execution.

​The job requires researching, analyzing and synthesizing complex data from multiple sources into comprehensive marketing recommendations and plans in the areas of traditional media, digital media, brand support, acquisition, offer testing, customer experience, and other programs and projects as assigned. Implementation and tracking of such plans is also required. Individual will serve as business owner to lead and manage traditional media, acquisition digital marketing and overall brand awareness.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill(s), and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities.

Qualifications:

• Bachelor’s degree in Marketing, Business, Finance or other applicable degree.
• 7-10 years applicable experience is required.
• 3-5 years applicable traditional and digital media experience is required.
• Experience working with advertising and/or media buying agencies/vendors is required.

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