Strategy – A good strategic plan is key for any business, but strategy in social media is a separate entity from your general business strategic plan; this involves a social media review, editorial calendar and a plan to analyze results through listening or analytic software to measure ROI (return on investment)
Organization – Ideally, you’ll have a team that can create content content and monitor your social media pages for customer inquiries/complaints, while creating reports that outline how your content is actually performing
Criticism – Every business owner faces criticism at some point; it’s better to embrace the criticisms and see what improvements can be made for your business; it’s never a good practice to hide criticisms about your business from the public; this shows a lack of transparency
Inroads – Being connected with other digital media entrepreneurs can uncover valuable insight that can help you in the long run
Accuracy – Ensuring that you are on brand and there are no typos/errors in your content is vital; through social media, it’s very easy to portray the wrong message to millions
Latitude in creativity – Keep your own creative license; the worst thing you can do is limit how you portray a message, whether it’s through video or photography
Marketing – Understand the difference between marketing and public relations; marketing involves convincing new customers to have an interest in your company, while public relations focuses on cultivating and maintaining the audience you have currently
Exposure – Contrary to popular belief, all exposure is not good exposure; if what you’re disseminating to the world digitally isn’t helping your reputation, it’s undoubtedly damaging it
Diversity – Oftentimes, companies don’t focus on bringing a diverse group of employees to the table when making business decisions; social media is inherently composed of a diverse audience
How can people of just one race and background create content to reach people they know nothing about?
Interpretation – You have various resources at your fingertips to create a more direct, visual advertisement for your organization; for example, Adobe Spark is a great resource to create infographics, while Photoshop can bring a vibrant effect to your photographs in social
Accrue new ideas – Each day you rise, you should reflect on your previous business ideas and brainstorm new ones for the day
Ask yourself: How can you take your creativity to the next level today?