1. The more followers, the better
This is a dire misconception, triggered by a prevalence of reality shows and misleading social media fame. In actuality, most business leaders are lucky if just 10 percent of their audience is continuously engaging with their content. Video models on Instagram are more likely to accrue comments and likes than a clothing or art business. Keep in mind, if an account even manages to acquire 2,000 likes on a given post, it just equals 2 percent engagement if the account has 100,000 followers. In short, statistically, the more followers you have the less percent of engagement your social accounts will amass. If you really want to know what your ratio of followers is compared to how many likes you acquire, you can divide the number of likes you receive on a post by the number of followers on your account and get the percentage.
2. More posts don’t necessarily lead to greater noticeability
Most major brands post on their Instagram accounts one to three times per day. Typically, these posts are created days in advance through a social media editorial calendar.
3. All content is not created equal
There have been rumors of an Instagram algorithm that catapults certain posts or content from those you follow down to the bottom of your news feed depending on how popular the post is at that time. For this reason, people who are affiliated with certain groups such as art or music ventured out on a new marketing avenue – starting Instagram groups where the members partner to share, comment and like each other’s posts in a strategic manner. However, it’s best to utilize social media as a springboard to your website and invest in effective SEO optimization on your site to really draw an audience. You an tease the content through social media.